CORE COMPETENCIES
CONSUMER FOCUS
Our primary goal is to understand and meet today's parents' needs whether they are on-the-go or in the nursery. We create products with the focus on modern parents' style directions, their shopping habits, as well as their design and quality requirements. We are constantly pushing ourselves to renovate and innovate the product to fill voids in the market and fulfill our consumers' expectations.
FACT BASED DESIGN AND SALE
We apply consumer, customer and industry research-based facts to drive the design, merchandising and product launch to the market. Always focused on meeting our consumers' and customers' needs we design in three distinct ways: 1. License Product Design: Designing to meet the aesthetics and price points of the brand we are supporting. 2. Partner Specific Designs: Designing with a Customers' specific needs for price, look and merchandising while applying our consumer insights to the process. This allows our customers to sell proprietary products that meet their consumers' expectations and taste levels. 3. Open Line Design: Product Development that we bring into the market that completely focused on consumer needs.
QUALITY AND CUSTOMER SERVICE
We pride ourselves in setting and meeting high quality standards in our products and in our services. Our products undergo a comprehensive quality control check, as well as a thorough industry required testing. Our Customer Service is dedicated to provide essential support to our customers and consumers with a goal to enhance their buying and company experience.
OUR MISSION
Farallon Brands is dedicated to developing brands and products for our Customers and Consumers that create more enriched lives.
Our mission is to utilize our strategic brands, extensive resources, and our team's talents to differentiate our products and services.
We strive to be the industry leading supplier offering Customers our support and a complete product assortment, which allows our Consumers to "live today better".
CORPORATE SOCIAL RESPONSIBILITY
Farallon Brands takes its role in the local and global community seriously. We believe in being responsible corporate citizens and have developed a corporate giving program and have taken on key initiatives to guide our business practices. Please read on to learn more:
LABOR
We believe in fair labor practices. In addition to our efforts to offer our own employees competitive wages and benefits, we seek work with other companies that do the same. We meet personally with manufacturers and vendors around the world to evaluate their labor standards and we endeavor to engage only in business relationships in which fair labor practices are used. For more information on fair labor practices, please visit fairtrade.net.
MANUFACTURING
We believe in responsible manufacturing. We strive to develop and make products that do not harm the people using them or the earth we live on. We ensure that our products are made using non-toxic materials for the benefit and overall health of our consumers, our employees and the environment.
COMMERCE
We understand the sale of goods can impact the local and global community in many ways; therefore, we consider the significance of the business decisions we make regarding packaging, shipping, retailers and manufacturers. We believe in assessing the whole product impact – from start to finish.
CORE VALUES
INTEGRITY
We strive to build a foundation of trust in all of our relationships by making every effort to do what is right and through honoring our word. We evaluate our actions and assess risks in order to uphold the Farallon values in our business decisions.
EXCELLENCE
We seek the best people, products and brands and endeavor to be the best in all that we do. We assess and measure performance to garner quality results and we believe that learning through education and experience promotes success.
LEADERSHIP
We strive to create a culture of leadership by having a clear picture of our direction and effectively using our resources and work as a team to achieve strategic and leadership objectives.
PEOPLE
We show respect for all individuals and groups and we endeavor to treat people the way they wish to be treated by valuing differences and individual contributions and opinions.
RESPONSIBLE GROWTH
We aim to grow our business through practices that respect the individuals with which we work and the earth in which we live by simplifying and streamlining processes in order to reduce inefficiencies and waste of material and non-material resources.
